May 19th Speaker: BJ Bourg

Marketing for Self-Publishing

In this presentation, BJ Bourg will speak about self-publishing, marketing, and the strategy that led him to become an Amazon best-selling author in the United States, Canada, Australia, and the United Kingdom. Not only will he detail his journey from a non-published author to being traditionally published, but he’ll also explain what led him to start self-publishing, why he no longer pursues traditional publishing, and what marketing strategies were a waste of his time. Additionally, he’ll share his actual historical sales figures and the step-by-step process he went through to earn six figures in fourteen months as an unknown author.

Bio: 
BJ Bourg is an award-winning mystery writer and former professional boxer who hails from the swamps of Louisiana. Dubbed the “real deal” by other mystery writers, he has spent his entire adult life solving crimes as a patrol cop, detective sergeant, and chief investigator for a district attorney’s office. Not only does he know his way around crime scenes, interrogations, and courtrooms, but he also served as a police sniper commander (earning the title of “Top Shooter” at an FBI sniper school) and a police academy instructor.

BJ is the author of the London Carter mystery series and the Clint Wolf mystery series. When not writing, he can be found exercising, spending time with his beautiful wife and wonderful children, or hanging out with his German shepherd, Kristof.

Guest Speaker: Laurie Schnebly Campbell

Please join SOLA as we welcome Laurie Schnebly Campbell to the April 21st meeting!

LaurieSchnebly

BLURBING YOUR BOOK

You’ve seen online listings that made you buy immediately, knowing you wanted that book for sure. You’ve seen others that told you “don’t want this one” and others that left you lukewarm. While nobody can (or should) write listings that attract readers looking for a whole different type of book, writing blurbs that turn browsers into buyers is easy to do…with the hands-on techniques from this workshop.
Laurie Schnebly Campbell loves speaking to novelists about issues that draw on her background as an advertising copywriter whose job is to sell via words, and a romance novelist who beat out Nora Roberts for RT’s Best Special Edition of the Year. Her favorite books are those she’s watched blooming in her monthly classes.


The April monthly meeting of SOLA is on April 21st, 2018 and begins at 10am at the East Bank Branch of the Jefferson Parish Library.

March 17th Program

Workshop in a Box: Markicity 101
Webinar by Jessie Edwards, RWA Marketing and PR Manager

Congratulations, your book will soon be in the world for readers to enjoy! Now is not the time to sit back and relax, though–how will readers know your book is available to be enjoyed if you haven’t told anyone about it? In this workshop, we will discuss a basic overview of where to start in terms of marketing and publicity, or “markicity.” We’ll take a look at your most important marketing and publicity tools, community-building strategies, pitching–your book and you, how to determine what to spend your time on, as well as tips for working with a traditional publisher to enhance their efforts.